Project

Neon Sign Paradise for Playboy Store at Westfield Century City Mall

Six custom neon moments built for Playboy's pop-up store at Westfield Century City Mall, a fast-turnaround retail install with longtime collaborator Pop Up Mob, blending nostalgic branding with bold interior lighting. Neon Flamingo was commissioned by Playboy to design and fabricate six custom neon sign moments for their retail pop-up store at Westfield Century City Mall, a 2,300-square-foot space that brought the brand's first company-owned storefront to Los Angeles. The project was executed in collaboration with Pop Up Mob, a production team Neon Flamingo works with regularly on fast-moving retail installations.

Six Neon Moments, One Cohesive Story

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 1

The brief called for six neon pieces placed through the store instead of one storefront sign. Each works as its own photo moment while still reading as part of a single interior. The logo work leaned on Playboy's brand history for nostalgia, with saturated lighting to give the room energy in a space built around impulse visits and social posts.

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 2

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 3

A Trusted Partner for Fast-Turnaround Retail Builds

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 4

We have worked with Pop Up Mob on several projects, and the standard is simple: quick turnarounds and clean installs. Pop-up retail runs on tight timelines. A space has to be finished and photo-ready by opening day, with no room for delays.

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 5

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 6

That is why the relationship keeps going. When a production team knows the work will land on schedule, they call again.

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 7

Neon Sign Paradise for Playboy Store at Westfield Century City Mall — photo 8

Why This Project Matters

Six coordinated fixtures, a recognizable brand identity to protect, and a partner team that expected it right the first time. That is what a multi-piece retail neon program looks like under real commercial time pressure.

Client: Playboy (PLBY Group)
Production Partner: Pop Up Mob
Location: Westfield Century City Mall, Los Angeles
Scope: 6 custom neon sign fixtures, fabrication and installation

Custom neon built for brands, productions, galleries and private collectors across Los Angeles.

Neon Museum Exhibition at Muzeo in Anaheim

A solo neon installation at Muzeo Museum & Cultural Center, where commercial-grade sign fabrication became fine art, reworking the visual language of signage into an original gallery narrative. Neon Flamingo's founder, Dani Bonnet, was commissioned for a solo neon installation at Muzeo Museum & Cultural Center in Anaheim, a 25,000-square-foot institution housed in the city's original Carnegie Library. The exhibition placed hand-fabricated glass neon inside a museum context, reframing a medium built for storefronts and marquees as a vehicle for original visual storytelling.

hello82 LA Neon Logo

A large-scale neon logo built into a base of vintage vinyl records for hello82's Los Angeles headquarters, now the office centerpiece where visiting K-pop artists perform and take photos, running for years with almost no issues. Neon Flamingo designed and fabricated a large-scale custom neon logo for hello82, a K-pop entertainment company, at their Los Angeles headquarters. The brief came with a specific creative vision: incorporate real vinyl records into the sign itself, grounding a modern neon logo in the physical history of recorded music.

OFF // On Exhibit

OFF//ON: a large-scale outdoor neon and mixed-media exhibition at the Hollywood Palladium, curated by Dani Bonnet in partnership with Pabst Blue Ribbon and the Museum of Neon Art, 15 Los Angeles artists, safely staged outdoors during COVID. In May 2021, Dani Bonnet curated OFF//ON, a large-scale neon and mixed-media exhibition staged on the window front of the historic Hollywood Palladium on Sunset Blvd., presented in partnership with Pabst Blue Ribbon, with support from the Museum of Neon Art. Free and open to the public, the show ran outdoors for a full week, letting visitors experience original neon and interactive art at a safe distance, in open air, during a period when indoor gatherings still weren't possible.

Vans x Dani Bonnet

A fully creative commission for Vans' "Off the Wall" campaign, Neon Flamingo's Dani Bonnet was given complete artistic freedom and a real production budget the moment COVID hit, resulting in "Electric American Eagle," a piece featured across national press and Vans' own campaign materials. Neon Flamingo's Dani Bonnet was commissioned by Vans for their "Off the Wall" creator campaign, a program built to fund artists working across a range of creative disciplines. The result was Electric American Eagle, an original neon sculpture combining the American bald eagle with wads of cash, built as commentary on money, power, and freedom in America.

Electric Winter

Electric Winter: Dani Bonnet's first curated art show, presented with Pabst Blue Ribbon at Innerspace Gallery in winter 2019, a sold-out night with a line around the block, a DJ set from Jerry Paper, and a full lineup of LA neon and mixed-media artists. In winter 2019, Dani Bonnet curated Electric Winter, a neon and mixed-media art exhibition presented in partnership with Pabst Blue Ribbon at Innerspace Gallery in Los Angeles. It was Dani's first time curating a show from the ground up, and the response exceeded anything anyone expected: a line stretched around the block to get in.

Bad Roman Lighting Design

A restaurant-wide commercial lighting commission for Bad Roman's Beverly Hills flagship, eight sculptural LED chandeliers, a signature illuminated centerpiece, and eight hand-blown helium neon sconces, delivered on an accelerated timeline other fabricators couldn't meet. Featured in Dezeen, Hospitality Design, and TrendHunter. Neon Flamingo was commissioned to design and fabricate the complete lighting program for Bad Roman's Beverly Hills flagship, a restaurant-wide build spanning sculptural chandeliers, a signature illuminated centerpiece, and hand-blown glass neon wall sconces, developed in close collaboration with GRT Architects, the Brooklyn-based studio behind the restaurant's interior design. The 3,570-square-foot space, occupying the former Palm Steakhouse site on North Canon Drive, has been widely covered as one of the most talked-about restaurant openings of the year, with the lighting singled out as central to the room's atmosphere.

How work like this gets made

Let's build yours next

Tell us your idea, rough size and timeline — we'll come back with a mockup and a quote.