Project

Vans x Dani Bonnet

A fully creative commission for Vans' "Off the Wall" campaign, Neon Flamingo's Dani Bonnet was given complete artistic freedom and a real production budget the moment COVID hit, resulting in "Electric American Eagle," a piece featured across national press and Vans' own campaign materials. Neon Flamingo's Dani Bonnet was commissioned by Vans for their "Off the Wall" creator campaign, a program built to fund artists working across a range of creative disciplines. The result was Electric American Eagle, an original neon sculpture combining the American bald eagle with wads of cash, built as commentary on money, power, and freedom in America.

A Real Budget for Real Art, at the Worst Possible Moment

The commission got greenlit the same week COVID-19 shut the country down. Commercial and event work across the sign industry had stopped cold, and Vans showed up with a real production budget and no brief. No product to feature, no logo to work around, just trust to make original art. That support at that moment is not something we take for granted.

From Commercial Craft to Cultural Commentary

Vans x Dani Bonnet — photo 1

Electric American Eagle demonstrates the same range that defines Neon Flamingo's studio practice: the technical precision of commercial-grade glass neon fabrication, redirected entirely toward symbolism and social commentary. Rather than a storefront sign or a business logo, this piece exists purely to say something, using a medium built for advertising to instead deliver a pointed, original statement, with the fabrication quality of a top-tier commercial shop behind every bend of glass.

National Press Coverage

The project reached a wide audience following its release, with coverage including:

Vans x Dani Bonnet — photo 2
Vans x Dani Bonnet — photo 3
  • Vans' own official campaign video: featuring Dani Bonnet discussing her process and inspiration

  • Yahoo Lifestyle: covering the piece as part of Vans' broader creator campaign

  • Not Real Art: in a feature exploring the symbolism and cultural commentary behind Bonnet's neon work

  • Abitech Sign Supply: which spotlighted Electric American Eagle as one of Bonnet's favorite and most visually striking pieces

Why This Project Matters

Brands usually commission signage to spec. Vans handed over the creative vision instead, and the result sits at the far end of the studio's range, where commercial fabrication precision goes into original work with something to say.

  • Client: Vans ("Off the Wall" creator campaign)

  • Piece: Electric American Eagle

  • Year: 2020–2021

  • Press: Vans (official), Yahoo Lifestyle, Not Real Art, Abitech Sign Supply

Custom neon built for brands, productions, galleries and private collectors across Los Angeles.

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